Beyond Custom Development

Omni vs Custom App

Launch premium TV apps 10x faster across all platforms. Omni's powerful framework delivers instant deployment, built-in cross-device features, and synchronized experiences that custom development can't match — at a fraction of the cost and time.
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Omni vs Custom App
Category
Feature
Omni
Custom Apps
TV Distribution
Multi-Platform Launch
Check Deploys on FireTV, Roku, Samsung, LG, Vizio, Android TV, Xbox, and more.
No Requires individual native development per platform.
Time to market
Check Deploys in weeks using Omni’s framework, ready-to-use UI components, and customization tools.
No Typically takes months of development and QA cycles.
Automatic Platform Updates
Check Framework auto-handles platform and SDK updates.
No Manual updates and rebuilds required for each platform.
Open Source Framework
Check Built on an open, extensible framework for flexibility and transparency.
Typically proprietary or closed-source per implementation.
Viewer Acquisition
Built-in Continuity SDK
Check Universal casting and engagement features included out of the box.
No Requires separate integration or SDK licensing.
TV-to-Mobile Installs
Check Promotes mobile app installs directly from the TV interface.
No Requires custom development to enable cross-device install flows.
Engagement
Synchronized Companion Experiences
Check Mobile acts as an interactive remote and second screen.
No Not supported.
Interactive Search & Browse
Check Use mobile keyboard for fast TV search and navigation.
No Not supported.
Companion Ads & Sponsorships
Check Enables synchronized ads and sponsorships across screens.
No Not supported.
Development
Ready-to-Use UI Components
Check Includes hero carousels, EPGs, video players, search, and more.
No Each component must be designed and implemented manually.
Vizbee Agent
Check Enables AI-assisted development and customizations through Vizbee Agent.
No No AI-powered development support.
Development Cost
Check Up to 70% lower cost compared to custom app development.
No High one-time and ongoing engineering cost.
Maintenance Overhead
Check Minimal — the framework automatically handles platform updates and compatibility.
No Continuous maintenance needed for SDK, OS, and device changes.
Performance Optimization
Check Pre-optimized for each TV platform to ensure smooth playback and UI responsiveness.
No Requires manual optimization per platform.
Performance
Load Time & Scale
Check Enterprise-grade performance with an average 5-second load time across devices.
No Varies by platform; optimization required for consistent performance.

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