2 weeks (no framework)
4-6 months from scratchDedicated teams available + framework maintenance includedRequires continuous agency engagement for all updates
Deploys to
Independent native development required for every platform.
Highly customizable with reusable components for building unique UI experiences. 
Limited customization capabilities with no support for creating custom components.
Simple metadata scheme with support for writing custom adapters.
Limited flexibility for custom adapters.
Supports various built-in plugins for ads and analytics, with the flexibility to add additional plugins.
No built-in plugin support and limited capability for adding new integrations.
Universal casting and engagement features included out of the box.
Requires separate integration or SDK licensing.
Promotes mobile app installs directly from the TV interface.
Requires custom development to enable cross-device install flows.
Mobile acts as an interactive remote and second screen.
Not supported.
Use mobile keyboard for fast TV search and navigation.
Not supported.
Enables synchronized ads and sponsorships across screens.
Not supported.
Enables AI-assisted development and customizations through Vizbee Agent.
No AI-powered development support.
Up to 70% lower cost compared to custom app development.
High one-time and ongoing engineering cost.
Minimal — the framework automatically handles platform updates and compatibility.
Continuous maintenance needed for SDK, OS, and device changes.
Pre-optimized for each TV platform to ensure smooth playback and UI responsiveness.
Requires manual optimization per platform.
Enterprise-grade performance with an average 5-second load time across devices.
Varies by platform; optimization required for consistent performance.
Join leading content providers using Omni to launch faster on every screen—
and scale with dedicated engineering teams for custom features.
