Supports FireTV, Roku, Samsung, LG, Vizio, Android TV, Xbox, Apple TV, Chromecast, and more.
Limited to Chromecast-enabled devices or TVs with built-in Cast.
Enables casting from aggregator apps (e.g., T-Play) to native CTV apps (e.g., Plex, NFL).
Requires additional Chromecast integration.
Automatically detects and prompts for TV app installation.
No app installation support.
Seamless profile linking using a mobile session or token.
Requires native Android TV integration.
Supports MVPD and channel-based registration code flows.
Limited; relies on app-specific implementation.
Automatically prompts users to continue watching on TV.
Not supported.
Intelligent install prompt based on app detection.
Not available.
Drives cross-app CTV installs and engagement.
Not supported.
Triggers targeted smart notifications for casting or offers.
Not supported.
Enables companion ads, interactive second-screen experiences, polls, shopping, and more.
Limited; relies on app-specific implementation.
Fully brandable; matches the partner app’s look and feel.
Limited customization options.
Supports flexible player, ad, and analytics integrations.
Limited control; confined to the Cast SDK.
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